Android Overtakes Apple on Adfonic’s Global Ad Network

Google Android’s share of ad impressions has surpassed that of Apple iOS on the Adfonic global marketplace for the first time. Android’s share increased from 38% in Q1 to 46% in Q2. Over the same period the share for iOS fell from 45% to 34%.

The only region where Android has yet to dominate over iOS, Adfonic says, is South America, and overall iOS lost marketshare in every region. The U.S., on the other hand, has seen the most drastic flip.

In Q1 in the U.S., Android and iOS were nearly level, with just four percentage points separating Android’s 46 percent to iOS’s 42 percent. This last quarter, iOS dropped down to 30 percent while Android shot up to 63 percent. Given that the U.S. is leading the charge with smartphones, this could potentially be read as a bad sign for Apple in the months to come — although the launch of a new iPhone will likely change the balance once again.

And that’s because this is not just a story of platforms but of devices — and for Apple, it’s still winning massively where that is concerned. Adfonic notes that taken as individual devices, Apple’s are still proving to be the most popular — by quite a long shot.